Day: November 28, 2013

Category:Economic diagrams From Wikimedia Commons, the free media repository

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Diagram pendling over Oresund dansk 20131003

Diagram pendling over Oresund dansk 20131003 (Photo credit: News Oresund)

Shows how production changes when LM goes up

Shows how production changes when LM goes up (Photo credit: Wikipedia)

Diagram showing Alyce McHenry's stomach

Diagram showing Alyce McHenry’s stomach (Photo credit: Boston Public Library)

English: Illustrates three of infinitely many ...

English: Illustrates three of infinitely many indifference curves, to illustrate that the household ought to choose that curve (I2) which is tangent to the household’s budget line, and then to consume at the point of tangency for maximum utility. (Photo credit: Wikipedia)

Dansk: Laffer kurve

Dansk: Laffer kurve (Photo credit: Wikipedia)

Neo-Laffer curve

Neo-Laffer curve (Photo credit: Wikipedia)

English: The Laffer curve Svenska: Lafferkurvan

English: The Laffer curve Svenska: Lafferkurvan (Photo credit: Wikipedia)

English: Diagrams in the field of economics. Diagrams are distinct from charts and graphs in the sense that they are based on economic model, and not real figures, demonstrating an abstract concept rather than a real life scenario as a graph might.

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This Chart Is Not Good For Candy Crush Investors

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This Chart Is Not Good For Candy Crush Investors

  
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King, the parent company of super popular game Candy Crush, has filed for a secret IPO.

Now seems to be the perfect time to file for a public offering, since the company is the number one top grossing app in the App Store, and just about everyone is playing it. 

While those are good signs for the company, an even better time for an IPO would be after it delivered a solid follow up to Candy Crush.

Big games tend to have a limited shelf life as this chart from Benedict Evans shows. He uses Google Trends as a proxy for measuring popularity of games. It’s not perfect, but it’s a decent directional indicator. 

Evans believes changes in user interaction drives changes in gaming popularity. Tetris was huge with buttoned controllers, then Farmville when Facebook popped up, then Angry Birds on touch screens, and now Candy Crush through touch and in-app payments. 

As you can see here, all of those games had their moment, then faded.

This is the risk for anyone investing in King’s IPO. Will its primary game fade like everyone else? Or does it have another hit in the works. If it builds a second hit, then its IPO would be easier to sell.

 

 

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Read more: http://www.businessinsider.com/this-chart-is-not-good-for-candy-crush-investors-2013-11#ixzz2luYWqjmo